Task: Poster Design Services
Client: National Concert Tour
Creative direction: Girling
Setting the mood is important to convey the musical experience.
This is a detailed and highly customised poster – designed to fold in a way that allows the bottom section to be perforated and used as an application for tickets. We worked with these wonderful concert musicians to develop photography and layout concepts. We organised a photo shoot in several locations in the city of Melbourne and also did the location scouting. The posters were printed double sided and made to fold down into a small booklet to advertise the tour.