Press Advertising Melbourne Australia

Girling Design offers newspaper and other press advertising services for Australian businesses looking to advertise in; Newspaper, magazine or internet banner advertising. Melbourne Australia.

Newspaper advertising, magazine advertising, product photography and high creative press advertising.

Do you want to advertise your products or services? Press advertising is one of the best ways of communicating with your target audience

Fashion Magazine

Magazine advertising for fashion label. Included logo development.

Included using quick cut to digitally deliver the artwork to the publication.

Industry Magazine

advertising for a corporate events company.

Using the web site as the key concept, the styles used on the internet have been translated into a printed press advert. Each service has been itemised by using different graphic symbols. Each symbol is part of the entire logo.

Increasing frequency

Press advertising

In consultation with the client we developed a basic press adverising strategy that would simply target specialist staff at specific times during the working year.

Our client had collected valuable working knowledge about when greater demands would affect his business. Their research also showed when there was a demand for certain types of specialty printing staff, but there was no existing strategy to take advantage of this knowledge.

The clear objective was then to anticipate these cycles and advertise in advance.

The secondary objective was to increase brand awareness by increasing frequency in certain industry magazines.