All day sales using tv and web
Why the Ezyline strategy works for the Ezyline products..
Firstly, it is a great product and secondly, the advertising is designed to sell and thirdly, the web site has been built to sell.
The tv commercial has been created to communicate a simple message simply. The web site has been created to support the messages in the commercial and to provide interested people with the ability to choose the colour they want.
The underlying message is, "we know you like the product, so now which colour would you like to purchase? It's no longer about whether or not you are going to purchase it - What colour and how many?
Pack that with legitimate messages about customer satisfaction and Australian Made messages and you have an effective closed loop sales machine.
While the owners of Ezyline are sleeping, they are selling products. When they wake up, they pack the products and post them. Their web site and their television commercial are their sales team.
They have told us that after their investment with us, their sales increased by 350% during christmas and has maintained a consistent increase of 180% since we began.
All day selling packages start at under 20K.
What you get.
A Thirty Second Television Commercial.
A Six page ecommerce customised web site with Paypal buttons. Designed for all day selling.
Experienced advice with options for showing your television commercial.
Access to experienced branding specialists, media specialists, web developers, animators, television commercial directors, producers and creative directors.
When you are ready to talk to somebody about selling products direct to the public, contact us.
If you have a wonderful product or invention which anyone could use, then you might be a very good candidate for an all-day-selling strategy.
email: nick@girlingdesign.com.au
03 9429 8500
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Type of Commercials
Examples can be provided upon request
1. Ear plugs not included.
2. Lets get it on air.
3. Graphics Based – Stills, Music and Voice Over.
4. Show them what we have got to sell. ‘Donut’-style commercial’.
5. Show where we are, what we do and what we are all about!.
6. Testimonial TVC
7. The Person behind the desk with the corner office.
8. Presenter Delivered
9. Fake-u-mentary
10. Dramatised sequence with strong voice over
11. Presenter 100% with short dramatised sequence
12. Jingle Driven Spot.
13. Green / Blue Screen or Studio Shoot TVC
14. Branding - Location / Drama / Demonstration/ Comedy / Story
15. Table Top product shot sequence on HD or Film
16. Dramatised Branding TVC
17. Drama Comedy and Performance - Branding TVC
18. Full 35mm film shoot dramatised Branding TVC with location sound, acting, wardrobe and production design
19. Dramatised Branding TVC Two day shoot.
20. International TVC
21 FULLY ANIMATED COMMERCIALS
22. Corporates, Virals, online films and New Media content
